Dental House – Full Brand & Website Design
Industry
Brand Design
Client
Dental house
Service
UI/UX Designer · Web Builder
Date
2020
The Challenge Dental House was a new clinic aiming to position itself as a modern, approachable, premium dental practice. They needed not only a website, but a complete brand identity — from logo to print collateral — that would communicate trust, professionalism, and style
The Goal
Establish a recognisable and consistent brand identity Create practical collateral (business cards, appointment cards, stationery) Build a modern, mobile-friendly website that reflects the new brand and drives online bookings Present a calm, reassuring visual tone suitable for healthcare
My Approach
Brand Identity Design
– Developed logo, colour palette, and typography for a calm, contemporary feel
– Delivered brand guidelines for future use across digital and print
Collateral Design
– Designed business cards and appointment cards that align with the digital brand
– Ensured consistent use of colour, typography, and logo placement
Website Design & Build
– Designed responsive layouts with a mobile-first approach
– Focused on simple navigation and prominent “Book Online” call-to-action
– Selected imagery and tone that reflect professionalism and approachability
Implementation & Testing
– Built the site to ensure fast loading, SEO-friendly structure, and ease of client content updates
– Tested across devices to maintain brand consistency and usability
The Result
Dental House launched with a cohesive, modern brand that works across print and digital channels. The website and materials together:
Reinforce a trustworthy and premium image Make online booking quick and seamless Offer a consistent, welcoming experience for patients
