Inbetween lets
Industry
Property
Client
Inbetween lets
Service
Web design
Date
2022
The Goal: Modernise the brand’s online presence Highlight recent projects and services Improve usability and responsiveness across devices Drive more enquiries through clear calls-to-action
My Approach
Audit & Research
– Reviewed the old site’s structure and analytics
– Identified content gaps and user pain points
Information Architecture – Simplified the menu and prioritised landlord-focused actions
Visual & UI Design
– Created a clean, modern style with a fresh colour palette
– Used larger project imagery and cards for clarity
Responsive Layouts – Designed mobile-first interfaces to ensure quick access on phones and tablets
Conversion Focus
– Highlighted primary actions such as “Get a Quote” and “View Project” buttons
The Result
The new site provides a clearer, more approachable experience that reflects Inbetween Lets’ professionalism. Key improvements include:
- Improved navigation and project discovery
- Consistent brand look & feel
- Better performance and usability on mobile
- Increased visibility for lead-driving CTAs
